One of, if not the biggest thing we do with our clients is educate them. We teach them the process of selling or buying a house clear through the escrow and closing phases of the transaction. One area that we have dropped the ball with some clients is educating them that we are independent contractors. We had this happen after a client that was supposed to come and look at properties one weekend. It was a snowy miserable travel weekend so when they didn't call, even-though they had been asked to call, she assumed that they had decided not to come. With the storm she got busy doing something else, and when she contacted them they had come up to the office and gone out with the floor agent.
They were surprised that Darcy would contact them. Should Darcy have followed up on Saturday, yes, but at the same time we need to make sure that our clients realize that even-though we work at the same agency, they need to ask for us if we aren't right there. Our office has a policy that if you are working the floor you are supposed to ask walk-in or call in clients if they have been working with an agent. Our broker is pretty firm that if an agent is the procuring cause to a client coming to our company, they should be compensated for bringing them in. I don't know whether the floor agents asked, I am sure they did. The point is, we dropped the ball in two areas.
First we should have called the client on Saturday to verify if they were coming, and at what time.
Second we should have explained that in Utah, we are all Independent Contractors. Our agency likes to have all the clients that it can get, it helps in our marketing efforts to maintain that we are the top producing agency in the area. However unlike Walmart we do not get paid if the client buys from the sporting goods department instead of the garden shop. Anyway enough of the frustration with ourselves, just hoping that other agents can learn from our mistakes! More importantly, I am hoping that by writing it down, we can learn from our mistakes! Have a great weekend!
If you're looking to buy or sell real estate in Cedar City, Utah; please give us a call. We would love to earn your business!
